It was a very smart marketing decision by WWE to not burn up people’s attention spans by announcing the major WrestleMania 36 plans for SmackDown over a month in advance and capitalizing while anticipation is hottest because of John Cena’s return. This will create as much anticipation for Mania as possible and give fans plenty of time to ruminate about booking possibilities and the potential direction the company could go after Mania. This decision was subtle and will go unnoticed by the large majority of the WWE universe. I guarantee it will be a big reason why this installment of WrestleMania will be very successful.
I feel the company misses out on the potential for massive profits when they don’t advertise matches for an adequate amount of time before the biggest show of the year. When they advertise WrestleMania matches about two weeks in advance, fans don’t have enough time to digest what has even happened, let alone become attached to the storyline.
A bad example of this was two years ago at WrestleMania 34 when John Cena had an impromptu match with The Undertaker (which he obviously lost). However, a good example of this has occurred this year because the WWE universe knows about 8 or 9 matches that will occur. WWE is clearly past the era where the WrestleMania main event can’t be determined a year in advance because there are too many moving parts.