Bray Wyatt clearly has the most creative character in WWE; there are so many different facets and layers to it. There is a cult leader Bray who resides in a swamp, the entirely separate saga with Sister Abigail, who has taken on a mythical presence of her own; and then there is The Fiend – probably the most genius creation ever in WWE. One can sense that Wyatt puts a significant amount of creativity and thought energy into his character, which is very respectable.
What I would take away from the conclusion of Friday Night SmackDown when The Fiend gave the Mandible Claw to Alexa Bliss is this: Bray is planning to turn Alexa into the living embodiment of Sister Abigail – because she has a look akin to the way Sister Abigail has been portrayed to look like in the past (articles have been written about how this might happen in the future – with Liv Morgan playing Abigail. Morgan would be good, but Alexa is absolutely perfect for this character in the next stage in her evolution with WWE).
There was a hint that this was the direction in which WWE was going at The Horror Show at Extreme Rules on July 19 when Braun Strowman had a vision of Alexa – who he’s always gotten along with – and she was telling him to come home. Perhaps Bray/The Fiend had already gotten a little bit in her head by that time. There is significant depth to this story, and that has to be appreciated – well done, Bray Wyatt/WWE creative. (who I’m still thinking is Universal Champion – and will wrap up a program with The Fiend at SummerSlam by dropping the title to him)
To add yet another facet to this story, the fact that Alexa might become the living embodiment of Sister Abigail may contribute to her disbanding her team with Nikki Cross. This could segue toward Nikki becoming a singles wrestler and ultimately winning the SmackDown Women’s Championship.
So Alexa Bliss becoming the human embodiment of Sister Abigail with The Fiend would benefit not only she and Bray Wyatt in the immediate future, but it would also to further the careers of several other superstars like Nikki Cross, Braun Strowman and maybe even Roman Reigns down the line. This is exactly the type of long-term storytelling with significant depth that the WWE universe has been clamoring for in the last several years. It simply takes several of years long-term stories to pay dividends.
The Fiend is similar to The Undertaker in the it’s never a bad idea to put a major world title on him, but his character is so compelling by itself that he doesn’t ever necessarily need a WWE or Universal Championship. Someone else could have their career be impacted much more by having a title.
This is finally Big E’s time to shine as a singles competitor after 8.5 years of grinding on the main roster, and almost 6 years with The New Day (although E has been Intercontinental Champion before). This man has taken a very unselfish route in WWE and has absolutely earned the right to be a champion. This was a good way to get the train rolling by getting a victory over The Miz (by using the submission that has quietly become his signature).
AJ Styles put over Gran Metalik in a huge way by just being in the ring with him. AJ is still easily one of the best wrestlers in the world at 43 years old, and he has to be significantly respected for carrying the “workman’s title” at this age when he has already done virtually everything.