The dynamic between Roman Reigns and the entire WWE fanbase is a blatantly obvious demonstration of how the company should elect to push superstars going into the future. WWE cannot seem to create the next John Cena with any one particular superstar. Instead, the company will probably need to alternate between anywhere from 5-8 Superstars. This has been evidenced most recently because the WWE universe is beginning to turn on Seth Rollins.
A very similar situation with his former Shield brother Roman Reigns occurred because they could not get over the fact that WWE chose him to win the 2015 Royal Rumble over the returning Daniel Bryan. The universe clearly doesn’t want just one top person in the company if they have turned on its two biggest stars. It’s now up to people like Vince McMahon, Stephanie McMahon, Triple H, Kevin Dunn, Paul Heyman and Bruce Prichard to listen to the advice of the audience.
WWE may want to scale back on Seth’s push by making the decision to have him drop the Universal Title (maybe or maybe not to The Fiend). Then, a good strategy to deflect some attention away from Rollins might be to remove him from TV for a month or two to freshen up fans’ perception of his character.