It might significantly help WWE in the company’s effort to create top stars like The Rock and John Cena if they instituted an offseason. The reason I say this is because of the WWE universe’s extremely short attention span when it comes to which superstar receives a push (I am talking primarily about people of the millennial generation and younger – and that’s okay for me to say because I’m one of them).
As soon as one superstar gets anything reminiscent of a sizable push, fans seem to turn their attention to about five other superstars who aren’t getting the same kind of love from Vince McMahon and the WWE creative team. It seems that unless your name is Becky Lynch or your last name is after a legend, then it’s virtually impossible to get over. Just look at Seth Rollins as the most recent example, or Roman Reigns.
An offseason would give fans an opportunity to take their attention away from the product and get a little bit of a break from constantly seeing the same people getting the same treatment. I know it’s not feasible, but just pretend for a minute that injuries were not a thing and the NFL season went on year-round. People would be even more sick of seeing people like Tom Brady succeed.
In my view, WWE would have two options in terms of how to execute this offseason. The first option would be to take the months of May, June and July off and resume a few weeks before SummerSlam, kind of the way the NFL does it where the Fall season is played out followed by an off-season – chronological order.
A second, and slightly different option, would be to have kind of a midseason break, in which the Fall months between SummerSlam and the Royal Rumble are taken off. I could see WWE choosing to go with the latter in order to set themselves apart from any other sporting organization. This would also be helpful in an effort to change public opinion that WWE is viewed more so as a sporting agency, which I know is a dream of Triple H’s.
WWE has already made a great deal of progress in 2019 in terms of this, and I believe instituting an offseason would make these positive effects even more far-reaching.