My suggestion to WWE in order to increase interest in the overall product and hopefully increase TV viewership as well is (no, it’s not the creation of another title) for Vince McMahon to trust in his superstars and empower them more by allowing them to appear on shows without a script and speak from the heart and allow their intuition to guide them as they are cutting promos.
Writers and the production team are still extremely valuable and will still be relied on, I am merely suggesting that superstars improvise more because they have a great feel for what the audience wants out of the product. WWE could start this experiment by having several superstars appear at Live Events and cut one unscripted promo. The company could determine who could be trusted with this creative freedom because obviously not everyone is suited for improving and some would probably try to use it for their own personal gain. My gut feeling is that some really could elevate both their careers and WWE’s Universe stature. It could yield unexpected gains for both the company as well as the superstars personally.
If executed well, this unscripted element would bring back a raw and unpredictable/authentic element to Monday Night Raw which the show is sorely lacking (a perfect example of this was displayed in the mid to late 1990s when Shawn Michaels announced he was leaving the company for a while due to injury and claimed that he had lost his smile. One could see on his face that this statement truly came from the heart and there was absolutely no way that could have been scripted).
This is what Mick Foley was absolutely right about when he made an appearance on Raw a few weeks ago; the way to correct it was not with a 24-7 Championship, however.