JBL was one of the greatest heels of all time because there was absolutely nothing redeemable about his character. I would call him a prototype of King Corbin, because the same is true with him. The most significant thing JBL did during his tenure with WWE was to successfully put over John Cena as the face of WWE for the next decade plus. This was in large part due to the contribution of JBL. He has absolutely earned this honor.
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