John Cena was absolutely right when he stated months ago that WWE can no longer have one top superstar who is viewed as being head and shoulders above the rest. This was obviously the direction the company chose to go in with Cena positioned as the franchise player, being put over by every other top superstar imaginable, from Triple H to Shawn Michaels to The Rock. WWE as a company is in a place where there is absolutely zero shortage of in-ring talented fighters, so they may want to consider taking a step back in terms of pushing Seth Rollins as the top male superstar rather focusing on working towards a more collaborative effort with several superstars being positioned at or near the level of being the top guy.
The primary reason why this may be the way to go is that WWE’s audience (which is always growing) is simply too diverse for the company to be able to rely on one top superstar to satisfy each demographic.
This strategy worked very efficiently during the Attitude Era when superstars such as The Rock, The Undertaker, Kurt Angle, Stone Cold Steve Austin, and Triple H (forgive me if I’m forgetting anyone) all would take turns being the top guy. I personally feel there is potential to do the same thing in this era, having superstars such as Seth Rollins, Braun Strowman, AJ Styles, Ricochet, and Samoa Joe. The same thing can be done on SmackDown between Kofi Kingston, Daniel Bryan, Roman Reigns, Buddy Murphy and Randy Orton.