WWE is reportedly producing an edgier product. By edgier, I mean the use of cuss words and the middle finger gesture. Bischoff and Heyman surely had something to do with this in an attempt to appeal to the younger male demographic, specifically teenagers.
The company seems to be reverting back to the strategy that worked brilliantly during the Attitude Era, because 18 – 34-year-old males were the primary demographic to which the company appealed. This strategy I imagine will work very successfully in the coming months. It will be exciting to watch it play out.