One element I would like to address is the rivalry that is growing between Alexa Bliss and Nikki Cross. This is one of the best storylines going right now in WWE, but it’s taking a while to build which is necessary in order to get people to actually care about it. The momentum of the story may very well carry right into SummerSlam, culminating with a match between the two women.
This particular storyline is being done so effectively because WWE is exercising a great deal of patience and not rushing any element of the story. The company is giving fans an adequate amount of time to become familiar with Nikki Cross after being promoted to the main roster from NXT. This is the first storyline she has been involved in that has given the WWE universe the opportunity to get to know her character as it develops. It also significantly helps that Alexa has been involved in a story somewhat similar to this with Nia Jax.