AEW has two primary focus points in the early days of the company’s existence.
Focus Point 1
The first is to provide a platform in the wresting industry that has a very real feel to it and one in which superstars can honestly and authentically be themselves. This will serve to create a level of vulnerability and relatability, and thus marketability for the AEW superstars. The characters – both men and women – appear very close to the human beings they are in real life
This seems to be working very well, as evidenced this week in the segments of superstars like Cody Rhodes, Chris Jericho, and Jon Moxley. For Jericho, it does not have to be explained much – all you have to do is watch him, whether it’s in the ring or during a promo – and you will see his true character. Moxley is now able to reveal the full dimensionality of his character as opposed to the one-dimensional character of Dean Ambrose at times in WWE.
All Cody wants to do is fight MJF (since he can’t challenge anymore for the AEW World Championship). Fans will be waiting with anticipation for the day Cody gets his hands on that entitled brat.
Focus Point 2
The second focus of AEW is the creation of new stars in wrestling. Chris Jericho, while he is a little older, does not like to build his act around nostalgia. An example of this occurred this week when he reminded a few fans of The List of Jericho from his WWE days for just a second, but quickly told them to go back to 2016.
Plenty of young stars have had main event matches on AEW Dynamite, including Scorpio Sky, MJF, and Darby Allin. Jungle Boy will now get a title match with Chris Jericho on December 18, the last Dynamite of 2019 (Christmas Day will be skipped), adding to the list of stars Jericho has helped establish.
It must be appreciated what AEW did on December 4 to establish its Women’s Division. Superstars like Nyla Rose and Brandi Rhodes were highlighted and given adequate airtime to further develop their storylines.
BTW – Ray Fenix is making waves as a potential breakout star.